On-site and on-air, the network’s groundbreaking multi-tiered programming – approximately 60 minutes’ worth – highlighted the moments, stories and characters that defined the spirit and community of fans at the largest outdoor music festival in the nation. With a 30-person crew and full-scale production and editing facility on-site at the festival, the initiative marked the first time a network has  accomplished same-day, start-to-finish production and programming of documentary-style coverage of a music festival. Weaving together network and fan footage, from an on-site wedding ceremony, on-stage antics, artist interviews and much more, the network’s customized content played on the festival’s mainstage JumboTron screens all weekend long – a music festival first. The collaboration with both fans and artists resulted in a tapestry of unique festival coverage with a richness and immediacy unlike any other programming on television today.

Executive producer.  I worked closely with Current’s marketing department to develop the approach.  Lead an 18 person field team responsible for delivering the programming blocks.

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